1950s Hollywood DEAN MARTIN / DINO'S LODGE Unstruck Matchbox (Single)

Description

Vintage
1950s
Hollywood
DEAN MARTIN / DINO'S LODGE
Unstruck
Matchbox
Single
Dino’s Lodge
was located at 8524 Sunset Boulevard. In the summer of
1958
,
Dean Martin
and his business partner, Maury Samuels, bought a former restaurant called The Alpine Lodge. They hired Dean’s brother, Bill, to manage the place, and immediately renamed it Dino’s Lodge. Out front they placed an enormous neon sign featuring Dean Martin’s handsome face and it became one of Hollywood’s campiest novelties. The “suit and tie” jazz joint was instantly hip, serving home-style Italian cuisine, steaks, and breakfast until 4 a.m. The interior included dark wood paneling and comfortable leather booths meant to replicate Martin’s personal den. Continuous entertainment was provided in a separate cocktail lounge that promoted female singers but by 1960, he had flown the coop for the Sands in Las Vegas and sold the restaurant to new owners who kept the name and neon sign for 27 additional years. Visitors flocked to the restaurant in hopes of getting a glimpse of Dino, but his neon face is as close as they got. By the early ’70s, the swanky restaurant that had once hosted parties for Frank Sinatra and Elizabeth Taylor descended into a tourist trap and was abandoned by its celebrity clientele. A 77 SUNSET STRIP dedication was later engraved on the sidewalk in front of the original entrance to Dino’s.
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